There is no doubt around it that Palace is in its own lane when it comes to the world of streetwear, often breaking the boundaries in terms of collaborations and overall marketing style. They exude the exact ethos you would expect from an edgy, carefree skateboarding brand, utilising tactics such as comedic copy on their website descriptions, and an attitude that would almost come across as obnoxious. However, this is exactly why the people love Palace, it speaks to the everyday skater and lover of good clothing, holding its own in a world where people are quick to judge and slower to understand. Each year only holds more growth, with their most recent collaborations being big hitters such as Mercedes AMG, Gucci, and superstar singer Elton John, all an accomplishment that at some point will have seemed impossible.